Introduction to Growth Marketing Trend
2020 has been a mixed bag. While some may argue that there’s nothing good to say about the year, we beg to differ.
Agreed, the pandemic has brought the world to a standstill. But, it has turned out to be a blessing in disguise, especially for a growth marketing agency.
Businesses, small and large, have been forced to move their operations to the digital world. This has provided an excellent opportunity for the digital growth marketing agency to build and expand their customer base.
The switching of lanes from traditional to digital has also given rise to certain growth marketing trends. So, here’s a look at 10 such growth trends witnessed in 2020:
Ambassadors? Please get me influencers
Influencer marketing is on the rise. Influencers are social media personalities who have a huge follower and fan base.
Influencers help businesses market their products by promoting them on their social media channels, such as Instagram or Youtube.
Influencer marketing is here to stay in growth marketing trends for at least a few years or become a significant part of digital marketing forever.
Why type when you can talk?
Gone are the days when we used to type on our mobile devices. Voice is becoming the preferred medium to search for things using mobile phones.
Google Assistant, Siri, and Cortana can be easily summoned with a voice command to carry out our tasks. And these voice assistants are getting smarter by the day.
Therefore, voice search shouldn’t be ignored as it provides marketers with an excellent opportunity for SEO/ VEO and personalized marketing.
The rise of the machines (AI)
Artificial intelligence is everywhere. Dominating on the growth trends list for 2020, this might be the year of AI. Artificial intelligence has helped multiple sectors in a multitude of ways by streamlining the operations in the industry.
AI has been transforming healthcare, transportation, education, finance; you name the industry, and surely you’ll find the use of AI in some form or the other.
Extensive development in artificial intelligence has allowed it to become one of the top growth trends of 2020.
No longer are social media and eCommerce mutually exclusive. The rise of social media has merged them. You can now tag items from eCommerce websites easily on social media sites.
Social media platforms also provide in-app purchase options directly, without the user having to leave the platform, simplifying the shopping experience. Digital marketers and businesses can tap into this fusion to create their digital marketing plans.
Why blog when you can vlog?
Video marketing has gained momentum. With the rise of social media, video sharing platforms, such as Youtube, have witnessed tremendous success.
Businesses have crafted marketing strategies that revolve around promoting their products through influencers via early promotions, affiliate marketing, and product reviews.
Individuals are more likely to make a purchase recommended by their favorite influencer, and video marketing helps build credibility.
Privacy takes center stage on a public platform
People have become aware of their data privacy rights. The recent security breaches exposing the data of millions of users can lead to unwanted incidents, or even compromise a nation’s integrity.
Individuals and Governments have forced businesses to implement strict data privacy and protection measures if they want them to use their platform.
Everything is customized
Businesses are crafting personalized marketing strategies, making every customer feel valued and special. With data analytics, businesses can get a complete picture of their customers’ preferences.
This data can be used for targeted and behavioral marketing. The marketing content and strategy for an individual might be completely different from another.
When zero is greater than one
If you’re aware of SEO, you know that ranking first on a search engine result page can significantly improve your credibility and chances of sales.
However, what most businesses aren’t aware of is that there’s a better position to rank on the search result’s page than the first position, the position zero.
Position zero or featured snippets is a coveted position, as it directly answers user search queries and helps establish your brand as an experienced one.
Everything is becoming interactive
Users no longer want bland, simple content. The content meant for the user has to be highly engaging and interactive to catch and retain the users’ attention, or else, the users bounce off to other websites.
Thus, businesses need to leverage gamification modules, AR, VR, and other interactive technologies to create a highly-engaging experience for their customers.
Why settle for one, when you are spoilt for choices. Digital marketing isn’t limited to a single platform. Businesses can leverage the digital space for marketing activities on social media, mobile apps, and websites. Marketing can also be carried out in various forms such as blogs, newsletters, emailers, and webinars, etc.
This year’s growth marketing trends have proven that sticking to the textbook for digital marketing and advertising won’t help much.
To achieve success, businesses and digital marketers need to collaborate and think outside the box, to give an unparalleled, unmatched experience to their customers.
We at Amura, have over 10 years of experience as a growth marketing agency and have catered to over 250 clients, across a plethora of industries. To get started with your digital transformation journey, contact us today!