Introduce to Telehealth Is Impacting Nutrition Industry
Before the outbreak of the Coronavirus disease, consumers were already increasing their spending on wellness. The trend of shifting from ‘sick care’ to ‘well care’ took off in 2014 as consumers adopted aspects of living well, such as eating better, meditating, and becoming more active.
The popularity of ‘well care’ and ubiquity of the internet opened the door of opportunity for wellness entrepreneurs with value-added self-service offerings. Many consumers view the ability to take control of their own health as a priority. The consumer adoption rate of telehealth services rose from 11 percent in 2019 to 46 percent in 2020.
Telehealth isn’t a new concept.
Telemedicine isn’t a new concept, and many health care providers were already utilizing aspects of virtual care before COVID-19. Telehealth technology allows doctors and patients to connect over patient care through three different modalities. Synchronous telemedicine refers to virtual visits over the phone or live video streaming on a tablet or smartphone. Asynchronous telemedicine allows health care providers and patients to exchange messages, images, or data through patient portals. Remote patient monitoring directly transmits a patient’s vital information to their doctor.
How does telehealth help?
Telemedicine visits are a low-risk way to provide non-emergency patient care for non-COVID-19 related conditions. Patients still have access to primary care providers, specialists, and patient education and support for chronic health conditions. Telehealth provides a hybrid approach to in-person care by helping patients take charge of their health and allowing health care providers to monitor certain chronic conditions. Telemedicine appointments are beneficial for patients living in remote areas or rural areas who can’t easily attend an in-person visit.
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The current public health emergency puts certain individuals at higher risk for contracting Coronavirus disease. Cancer patients are considered high-risk due to their pre-existing diagnosis and weakened immune systems. Cancer care telemedicine services ensure uninterrupted access to a high quality of care without the need for in-person care.
The Regional Cancer Care Associates offer telehealth visits for cancer patients and ensure they can always access clinicians, specialists, and medical oncologists. Remote oncology visits allow for the sharing of test results, performing visual-physical exams, and managing symptoms from the safety of cancer patients’ homes.
WFH culture now includes workout from home activities.
As work culture has shifted to the home, so has the need to work out at home. Homeowners are increasingly building home gyms and purchasing at-home workout equipment. Major fitness companies have started offering a range of paid classes on online streaming platforms as well as live virtual classes. Given how popular ‘well care’ practices were pre-COVID-19, it’s predicted that consumers will continue to take a home-based, digital approach to fitness post-pandemic.
Vitamins and supplements have always been popular choices for consumers wanting to improve their overall health and wellness. They have become even more popular in the wake of the pandemic as people take preventative measures to build up their immune systems. It’s important to use vitamins and supplements whose formula, labeling, and packaging meet cGMP guidelines.
Makers Nutrition is an industry leader in turnkey supplement manufacturing needs. The manufacturer can create FDA-approved supplements using a custom or turnkey formula in capsules, softgels, powders, and liquids. The Makers Nutrition team handles all aspects of product production including graphic design, printing, packaging, and order fulfillment.
Taking life one day at a time.
COVID-19 has changed the future of consumer behavior, and its arrival has ramped up the rate at which telehealth and home fitness are being adopted. Wellness behaviors were already popular and practiced by many consumers pre-pandemic. Wellness culture has evolved and redefined what it means to lead a healthy lifestyle. Being healthy today means being financially, emotionally, and intellectually well in addition to being physically healthy. Moving forward, wellness culture will further evolve to focus on self-reflection and self-improvement, as well as utilizing the brands and services that make health and fitness accessible.