Introduce to Ideas For Landing Page Design
While we browse the internet, we come across all types of landing pages on almost every website. Among these, some of them are considered to be well-known as great internet marketing tools.
Although, the main purpose of a landing page remains the same which a website designing company should know about. You can check here. This only involves influencing you to buy something or making you interested in something.
To achieve this particular goal, it is important to design a landing page perfectly. This means that it should contain all the important design features that help in lead generation or business conversion.
So, before investing in any related services, it becomes very important to know about some popular time-tested practices. Below are mentioned some of the ideas for landing page design that you should know about.
Providing A Headline To Your Landing Page
It is important to keep in mind that the people visiting the landing page will not focus on staying on the page. If you want to make sure that more people stay on the page, then your page should convey the most important value proposition at the beginning.
So, it becomes very important to provide a headline to your landing page. With the help of a concise and clear landing page headline, you would be able to easily communicate your landing page values.
Visual Assets Which Fits With Your Message
An image can tell a lot of words. When seen in the landing page context, an image can quickly convey the message. So, it becomes important to add a relevant image that effectively describes your value proposition. Not only that, but the image should be able to provide benefits to the users.
Another important thing to follow is to write the convincing text for which you need to add a perfect headline.
You should also use an image that instantly conveys the meaning. Again, if you can incorporate the point of view of the customer in the customer’s tone and language, then it results in a great convincing copy of the landing page.
Using Effective CTA Or Call To Action
The call of action is proved to be very helpful in converting leads. So, your business will be greatly benefitted from its help and this is the main reason, why you should focus on optimizing this particular element.
CTA is also found to be effective in preventing the bounce of visitors as well as converting leads. But, a strong CTA involves several considerations, like “Let’s do it!” or something like this is more effective than a simple “Submit” button.
A/B Testing Which The Landing Page Forms
It is very important to be extra cautious whenever it comes to the landing page forms. In this regard, the marketers should give importance to the places where these particular forms need to be placed.
This is the main reason, why many of the experts suggest evaluating the diverse positions instead of trying out different options.
So, in this case, A/B testing of the landing pages is highly recommended as this type of test helps to perfectly reveal the gains offered by various positions.
But, it is important to focus on the look, feel, and also the length of the forms. You should focus on designing shorter forms with contains 2 or 3 form fields which ensures a better conversion.
Mobile-Friendly Landing Page
The landing pages generally look smaller on mobile screens. As a result, it tends to create more difficulty for the users. On the other hand, a lot of people focus on accessing the web on mobile devices.
This is the main reason, you need to ensure that the landing page effectively fits on any mobile screen. Now, talking about the size, it should be optimized for mobile users. So, in this case, you also need to find the design issues which need to be addressed.
Also, mobile devices allow on-the-go interactions and you should focus on designing everything accordingly. You also need to create forms which the people may find very easy to fill out with all the relevant information.
Some of the essential characteristic features of the landing page forms include simplicity, ease of use, smooth and easy interactions.
Keeping The Message Consistent
It is also very important to focus on a consistent brand message which should not vary between the landing page and the web ad. You should also remember that the web ad and the landing page are considered to be the most important aspects of the marketing strategy.
This is the reason, why the inherent message should be consistent all through. In this case, you should also check out many of the successful landing pages and ad campaigns that are available on the web.
So, the key message should be consistent in both. When you see that the landing page perfectly matches with the ad message, then it contributes to delivering a relevant user experience.
Although, this is the most important step to follow many marketers make mistakes on this.
Also, many of the advertisers who are only involved in sending PPC traffic to the homepage eventually hurts the consistency and visual continuity. As a result, optimum care is important for optimum consistency.
So, if you are a website designing company, then you should focus on implementing these particular landing page design ideas. As landing pages are mainly created for lead generation and so, they need more attention.
Often, they are also considered to be the landing lead generation channel. In this case, you should always focus on more perfection as the landing page allows you to make any alterations or additions.
All of the above-mentioned best practices and tips will surely help to create high-performance landing pages which ensure business conversion or higher lead generation specifically in the relevant categories.
Therefore, it is evident that you can be more productive by following in the footsteps of the successful.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Brand Management Services, Lifestyle Design, Branding Firm, Exhibition design etc..