Introduction to Customer Reviews Help Small Business
Online reviews are not just an appreciation for the brand. According to a research of SEO Services in Karachi, 87% customer check reviews and ratings before purchasing anything from an online site.
So, reviews are also helpful in increasing the number of customers. The positive review from real customers can strengthen the value and trust in the business.
In this competitive business industry, the customer has the sense to check the review of the product before making any decision. So, positive views from the existing customers can play a vital role in attracting new customers.
Online Reviews play a Vital Role in Trust building:
The decision to purchase by a new customer depends on the reviews on the business website from the existing customers. Reviews of the existing customers have a strong impact on the purchasing decision of a new customer.
Positive reviews play a vital role in building the trust of a new customer on the brand. It also helps the business in attracting new customers.
It is important for the business to gain the trust of the new customer. In this sense, reviews are helpful in building the trust of new customers.
Help in SEO Boosting:
When the business show and claim its listing on different sites like Yelp and Yahoo etc, it will result in boosting the SEO. The organic traffic towards the site will increase because the site will appear on the top.
The more organic traffic means the number of the customer will increase. An increase in the number of the customer will lead to a rapid increase in the number of sales. So, the business will grow.
A Chance to Show the concern of the business for its customer:
The purpose of the reviews is not only to give a chance to the customer to express their true feelings about the product or service being provided by the business but it also provides a chance for the business to respond to that customer to show the standard of services and care about the customer.
It also shows a level of connection when in response to a comment of the customer, the business will reply by saying thanks. If the business responds to a complaint that the business will try to resolve the issue, it also shows the concern of the business for its customer.
Impact of Online Reviews on Purchasing Decision:
Online Reviews have a strong impact on the purchasing decision of the customer. Most of the new customers purchase a new product on the basis of reviews.
Now people are having smartphones, so it is easy for them to search for a product and check its reviews for making the right purchasing decision. Customers make a quick decision after reading the reviews about the product but he can purchase the product online or from the shop.
Online reviews are helpful in knowing the strength as well as weaknesses of the business. Positive reviews will give motivation to the business owner and he will work hard to provide the best services to his customers and suggestion also help the business in improvement.
The valuable suggestions will help the business to grow and improve. Customers can locate the issues and areas of improvement in a better way and it helps the business to work on the genuine issues of the customer.
Impact of Online reviews in generating User marketing Content:
The content generated by the user in the form of reviews is considered more valuable and authentic in the process of a content marketing campaign.
The user creates marketing content in the form of review and it is helpful because the business can put these reviews on their social media sites to attract more customers.
Conclusion:
So, Online reviews have a strong impact on the purchasing decision of a new customer. It is helpful in building trust between business and new customers.
It attracts more traffic and customer to the business site and leads to an increase in the number of the customer as well as a number of sales. So, Online reviews play a vital role in the growth of a business.
